Creating Product Appeal

Creating Product Appeal
Bakery Training & Certificate Program Course 4

Selling is theater. So learn how to create fun shopping experiences that lure new and repeat customers with Creating Product Appeal. This video program focuses on why consumers buy the products they do and how merchandising influences their buying decisions. It looks at the importance of suggestive selling, sampling, displays, and event merchandising. Remember, about 85% of customers buy supermarket bakery products impulsively.

Following the completion of Creating Product Appeal, associates will be able to:

• Give at least two reasons why creating product appeal is important in your bakery.
• Explain at least three techniques for packaging and labeling products that are visually appealing and give a consistent look.
• Stock products using proper rotation, display and signing techniques.
• Explain the term product promotion and give three desired results from using bakery product promotions.

Completion time: Self study, 2 hours

The program includes:

• One 30-minute videotape
• One Participant Manual (one needed per employee)
• One Leader's Guide
• One Certificate of Acknowledgement (per qualified participant)

For more information, please contact IDDBA's Education Department at (608) 238-7908, or education@iddba.org